In today's digital-first world, therapists in the UK face increasing competition not only from local practitioners but also from online therapy platforms. That's where Squarcode, a leading digital marketing agency based in London, steps in. Our tailored Local SEO services for therapists help mental health professionals grow their online visibility, attract local clients, and build a trusted online presence in their communities.
Most people searching for a therapist begin their journey on Google with phrases like “therapist near me”, “counsellor in [city name]”, or “CBT therapist in London.” Without a strong local SEO strategy, even the most qualified professionals risk being invisible in these search results.
Local SEO (Search Engine Optimization) ensures your practice shows up on the first page of Google — especially in local map packs and business listings — when potential clients are searching in your area.
At Squarcode, we specialise in working with therapists, counsellors, and mental health clinics. Our Local SEO services are designed to attract highly targeted, local traffic and turn website visits into booked appointments. Here's what we offer:
✅ Google Business Profile Optimisation
We ensure your Google Business Profile (GBP) is fully optimized, regularly updated, and ranks for relevant keywords. This is essential for local visibility on Google Maps and the local 3-pack.
✅ Local Keyword Research
We find the exact keywords your potential clients are searching for — including therapy types (CBT, EMDR, couples therapy) and location-specific terms — to drive more qualified leads to your site.
✅ On-Page SEO for Therapy Websites
We optimize every page of your website with relevant local keywords, location tags, meta descriptions, headers, and internal links. Your services and locations will be clear to both users and search engines.
✅ Citation Building and Local Listings
We submit and manage your business information across authoritative UK directories such as Yell, Scoot, NHS Choices, Psychology Today, and more — improving consistency and authority.
✅ Reputation Management & Reviews
We help therapists build trust through online reviews. We create strategies to encourage satisfied clients to leave positive Google reviews — boosting both rankings and conversions.
✅ Location-Specific Landing Pages
If your therapy practice serves multiple locations, we’ll create custom landing pages for each area to target local traffic effectively and improve geographic relevance.
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Whether you're a solo therapist, part of a group practice, or running an online counselling service targeting specific UK locations — Squarcode is your partner in growth.
Let us help you get found by the people who need your help the most.
📞 Contact us today to schedule a free Local SEO audit for your therapy practice.
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